The topic of luxury is as diverse as complex, but little explored and often illuminated one-dimensionally. For my diploma project in 2012, I conducted research in which I studied not only the definition and origin of the term, but also trends for the future. In my evaluation phase I defined four fields, on which I later built up my product concepts – luxury without guilt, short-lived luxury, superanalogue luxury and non material luxury to touch. I created four different watches, in which the luxury lies not only in the choice of materials and in which a special sense of time is conveyed.
This is a part of my diploma thesis 2012 in cooperation with Porsche Design. For this work I also got the IKEA scholarship for very eligible Projects.